INTERNAL COMMUNICATION FOR SIEMENS
Siemens is future-proofing its operations, tackling the challenges of modern sales in the digital age through the "Sales Excellence" project initiative. Its dedicated working groups are developing innovative approaches to empower the global sales team to seize new opportunities and overcome upcoming challenges.
Tailored communication packages ensured clear and concise internal messaging for the company's more than 30,000 sales professionals - ranging from internal social media communities and intranet articles to an in-house podcast and newsletter.
Tailored communication packages ensured clear and concise internal messaging for the company's more than 30,000 sales professionals - ranging from internal social media communities and intranet articles to an in-house podcast and newsletter.
The measures created significant added value for sales by getting straight to the point on sophisticated and complex topics while remaining quick and easy to access.
Beyond supporting project coordination, my responsibilities spanned consulting, content development, and copywriting across the entire lifecycle. I also managed the implementation of specialist articles in the company's internal CMS and helped conceptualize future social media initiatives.