MULTI-CHANNEL B2B-CAMPAIGN FOR KNAUF INSULATION TS
To celebrate the one-year anniversary of ECOSE® Technology's successful launch in technical insulation, Knauf Insulation TS invited customers to test the binder through an interactive campaign with a chance to win an exciting main prize.
The cross-media B2B campaign launched with high-impact social media visibility, driven by the active participation of select customers and employees. Notably, the new YouTube mini-series, "Live from Job Site," struck a chord with the target audience by delivering compelling field insights and reports.
To bring the "Share your ECOSE® Experience" theme to life, a dynamic cross-channel campaign maximized audience interaction. High-impact on-site experiences - including vibrant photo walls, unique shirts, and eye-catching stickers - drove strong engagement at the POS and events. Meanwhile, memorable direct mail pieces designed as flipbooks created a distinct, tactile impression that traditional correspondence couldn't match.
The cross-media B2B campaign launched with high-impact social media visibility, driven by the active participation of select customers and employees. Notably, the new YouTube mini-series, "Live from Job Site," struck a chord with the target audience by delivering compelling field insights and reports.
To bring the "Share your ECOSE® Experience" theme to life, a dynamic cross-channel campaign maximized audience interaction. High-impact on-site experiences - including vibrant photo walls, unique shirts, and eye-catching stickers - drove strong engagement at the POS and events. Meanwhile, memorable direct mail pieces designed as flipbooks created a distinct, tactile impression that traditional correspondence couldn't match.
As the campaign's centerpiece, an interactive content hub invited visitors to explore an animated explainer video, upload their own content, view submissions, and learn about insulation materials featuring ECOSE® Technology.
With this exceptionally engaging approach, Knauf Insulation TS was not only able to clearly differentiate itself from the competition, but above all generated attention among the target audience and further strengthened customer loyalty.
In addition to initial ideation, I drove concept development, managed content creation, oversaw the production of videos and marketing materials, and led overall project execution and vendor coordination.
With this exceptionally engaging approach, Knauf Insulation TS was not only able to clearly differentiate itself from the competition, but above all generated attention among the target audience and further strengthened customer loyalty.
In addition to initial ideation, I drove concept development, managed content creation, oversaw the production of videos and marketing materials, and led overall project execution and vendor coordination.