GOOGLE CLOUD BUILDERS DAY IN BERLIN
For Google Cloud Builders Day in Berlin, the main goal was to deliver an execution-focused technical event for over 300 developers while filling the venue to absolute capacity with minimal drop-off. Turning complex AI concepts into production-grade reality meant cutting through the noise of a crowded tech market. Because this technical audience has zero tolerance for salesy or marketing pitch talk, audience acquisition and event success depended entirely on leading with pure, value-driven content and tailoring the tone of voice specifically to developers.
To solve this, I supported the localization of EMEA developer strategies for the DACH market and oversaw end-to-end event execution. A core pillar of my work was Audience Acquisition: I created the overall acquisition strategy, including establishing a tailored developer tone of voice specifically for the DACH market, and executed it across organic and paid channels, social media, owned platforms, and community outreach.
To solve this, I supported the localization of EMEA developer strategies for the DACH market and oversaw end-to-end event execution. A core pillar of my work was Audience Acquisition: I created the overall acquisition strategy, including establishing a tailored developer tone of voice specifically for the DACH market, and executed it across organic and paid channels, social media, owned platforms, and community outreach.
I authored targeted, developer-centric copy for landing pages, email journeys, and developer forums, while managing external agencies, vendors, on-site logistics, and project timelines.
By prioritizing authentic messaging and high-value technical substance over pitch, the event reached absolute office capacity with a remarkably low no-show rate. Over 300 developers actively engaged in 10 deep dives and 4 hands-on workshops on Agentic Systems and Gemini, staying from the opening keynote through to the final networking reception.
By prioritizing authentic messaging and high-value technical substance over pitch, the event reached absolute office capacity with a remarkably low no-show rate. Over 300 developers actively engaged in 10 deep dives and 4 hands-on workshops on Agentic Systems and Gemini, staying from the opening keynote through to the final networking reception.