AD COPY FOR AUTOSCOUT24
As a lifestyle magazine, Vivanty offers its readers the best of culinary arts, travel, business, and automobiles every month. This makes it a perfect match for AutoScout24, which promoted its attractive offers for private car sellers in the April 2020 issue.
The advertisement stood out from the editorial section and effectively drew readers' attention. Taking center stage, the high-impact headline and copy formed the heart of the print ad. These elements clearly communicated customer benefits while purposefully guiding interested readers to the matching landing page.
The advertisement stood out from the editorial section and effectively drew readers' attention. Taking center stage, the high-impact headline and copy formed the heart of the print ad. These elements clearly communicated customer benefits while purposefully guiding interested readers to the matching landing page.
My task consisted of both concept development and copywriting.