CONTENT MARKETING FOR AUTOSCOUT24
AutoScout24 is reinforcing its position as an expert in private car sales through a series of impactful content marketing initiatives.
At the heart of these efforts is the website’s advice section. Based on the 2019 communication strategy, this content hub has been fundamentally restructured and comprehensively revised to provide users with essential, practical guidance across every stage of the customer journey.
At the heart of these efforts is the website’s advice section. Based on the 2019 communication strategy, this content hub has been fundamentally restructured and comprehensively revised to provide users with essential, practical guidance across every stage of the customer journey.
Putting a customer-centric approach at the core of the editorial strategy - from research to final content creation and SEO - delivered rapid results for Europe’s largest online automotive marketplace. Within just two months, the new car-selling guide drove an 80% increase in onsite traffic compared to the previous year.
In my role, I consulted on and conceptualized high-impact content marketing initiatives centered on car sales, while also leading the editorial development for the guide section.
In my role, I consulted on and conceptualized high-impact content marketing initiatives centered on car sales, while also leading the editorial development for the guide section.